Bollywood and the Maldives have had strong connections for almost a decade now – the tropical paradise is frequented as a summer-time getaway of many Bollywood A-listers. From Akshay Kumar, Alia Bhatt, and Parineeti Chopra to Ananya Panday, Janhvi Kapoor, Hina Khan, and many others, Maldives is like THE vacation paradise for Bollywood royalty. As if it wasn’t a celeb-approved getaway already, the Maldives Marketing and Public Relations Corporation (MMPRC) has announced Bollywood actor Katrina Kaif as the global brand ambassador of Visit Maldives – the official tourism board of the Maldives. Here’s all that you need to know about this iconic brand collaboration!
Katrina Kaif To Enjoy ‘The Sunny Side of Life’ In Maldives
Visit Maldives leaves no stone unturned when it comes to diligently promoting the country through their digital channels and advertisements. Now that Katrina Kaif is the official global ambassador of Visit Maldives, she’ll be headlining the Sunny Side of Life ad campaign for the brand (and many others in the pipeline).
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The official announcement features Katrina Kaif stepping out of a pool in a summer-esque setting, highlighting the tropical opulence of the Maldives. Fans have been quick to praise the actor as she bags yet another global ambassadorship following the likes of global brands like Behno New York and Rado.
Katrina Kaif expressed her joy of being announced as the global ambassador of Visit Maldives as she quoted, “The Maldives represents the pinnacle of luxury and natural beauty – a place where elegance meets tranquility. I’m honored to be chosen as the face of the Sunny Side of Life”.
This announcement also strategically coincides with the Maldives’ Summer Sale Campaign that aims to drive international tourism in the upcoming travel season. It is expected that the sale campaign will introduce attractive limited-time travel deals and curated experiences for eager travelers looking to visit the country.
MMPRC CEO On Katrina Kaif’s Global Stardom
Ibrahim Shiuree, MMPRC CEO and Managing Director, was quoted expressing his excitement after Kaif was roped in for the Maldives Tourism. He stated that, “Katrina’s vibrant personality and strong connection with audiences worldwide make her a perfect representative for the Sunny Side of Life. Her presence will significantly support our efforts to expand the Maldives’ reach in the global travel market”.
As Kaif gets on-board to promote the Maldives, she’ll be a part of a range of promotional materials as well as social media campaigns. The Sunny Side of Life campaign seems to be just the tip of the iceberg – there’s many more exciting collaborations about to happen!
Prime Minister Narendra Modi’s Visit To Maldives
Katrina Kaif’s stint as the global brand ambassador isn’t just about grabbing eyeballs, it is also a strategy to improve India-Maldives diplomatic relations. It is reported that the Maldivian President Mohamed Muizzu has extended an official invitation to Indian Prime Minister (PM) Narendra Modi. In fact, the Foreign Minister of the Maldives, Abdulla Khaleel, is also said to have reiterated this invite during his recent visit to India.
If things go as planned, PM Narendra Modi will likely visit the tropical country in around July. This would also be PM Modi’s first visit to the island nation since President Mohamed Muizzu took office in November 2023.
Summing Up
The move to announce Bollywood superstar Katrina Kaif as the global ambassador of Visit Maldives hints towards the soft power Bollywood holds across the globe. Indian stars, including the likes of Deepika Padukone, Alia Bhatt, Ananya Panday, Hrithik Roshan, and others are global brand ambassadors of some of the world’s most iconic brands – reinforcing India’s soft power on the global stage. Now, Kaif’s new global ambassadorship is about to mark a new chapter for tourism in the Maldives. What are your thoughts on Katrina Kaif’s latest global ambassadorship?
