Just when we thought our iPhones had enough accessories to rival a Kardashian closet, Apple casually rolls out…a pocket. Is it a sleeve? Or is it a sock disguised as a pocket? The newly-launched iPhone Pocket, made in collaboration with Japanese fashion house ISSEY MIYAKE, is the newest fodder in the meme mill that has gotten everyone amused and entertained.
This new phone accessory has sent the internet spiraling into a divided debate – some wholly embracing it, while most others are criticizing it. Let’s understand what this new phone accessory is and why the internet is having a field day trolling this new Apple creation.
iPhone Pocket Subject To Online Mockery: Know What Users Had To Say!
Product Details Of The New iPhone Pocket
ISSEY MIYAKE, a renowned Japanese fashion house, has collaborated with Apple to co-design the Apple iPhone Pocket. The new iPhone accessory has been inspired by the concept of “a piece of cloth”. It is made by using a singular 3D-knitted construction, designed to fit any iPhone as well as all pocketable items.
The product will be available at select Apple stores and on the official Apple website starting November 14, 2025. However, for now, it will be available only in the United States, the United Kingdom, Singapore, South Korea, Italy, Greater China, France, and Japan.
When it comes to the product details, it features a ribbed open structure. It is born from the idea of an ‘expanding’ pocket, with its understated design fully enclosing any iPhone. When stretched, the iPhone Pocket expands, subtly revealing more space for other everyday use items.
This accessory can be styled in multiple ways. You can hand-hold it, tie it to your bag, or wear it directly on your forearm or even as a crossbody accessory. The accessory will be available in two different lengths – a short strap design and a long strap design. While the short strap iPhone pocket will be available in eight vibrant colors like yellow, pink, orange, black, and purple among others, its long strap version will only have three colors – blue, brown, and black.
Online Meme Fest: Why The Apple iPhone Pocket Is Getting Trolled
The announcement of the Apple iPhone Pocket instantly made the internet raise its eyebrows with confusion, perplexity, and well…amusement! Some social media users welcomed the product, hailing it for its practical yet vibrant design. However, the share of social media users who were not in favor of the product was way more than those who liked it. And this has resulted in an online meme fest that is getting the product trolled badly.
Confusing Design
Is the iPhone Pocket just a glamorized sock? Is it a piece of cloth with a slit in the middle to accommodate your device? These were the questions many netizens had when they first saw a glimpse of the iPhone accessory. While the product claims to be a seamless blend of function and minimal, understated fashion, a majority of netizens are simply not convinced.
Apple just launched a $230 iPhone pouch… and the memes are writing themselves.😂
Stretchy, ribbed, semi-transparent—and designed with Issey Miyake (yes, the guy behind Steve Jobs’ turtleneck).Apple really said: “We can sell anything.”#Apple #iPhonePocket #TechNews #pocket pic.twitter.com/pBl6Gb9oJI
— shekhar patel (@shekharrpatell) November 13, 2025
Overpriced Product
Even though the design of the product has not impressed a large number of consumers, what’s even more appalling is its price tag. This special-edition Apple X ISSEY MIYAKE iPhone Pocket has been priced at USD 149.95 (short-strap) and USD 229.95 (long-strap). To put it into perspective, the short strap accessory will cost you approximately INR 13,308! On the other hand, the long strap accessory will cost you a whopping INR 20,408 approximately.
Dear #apple, please work on improving AI and Siri and releasing a fold iphone. Who exactly asked for this? pocket 🤦🏽♂️ #iphonepocket #iphone #pocket pic.twitter.com/Fh56lDcPNW
— bengalurean | ಬೆಂಗಳೂರಿಯನ್ (@bengalurean) November 12, 2025
Users were quick to notice the high prices of these accessories and called out Apple for their pricing strategy. A post read, “You can buy an Android phone for the price of an iPhone sock.”
Many others also took a sly dig at another overpriced accessory – the Apple Polishing Cloth. Priced at USD 19 (INR 1,800), it is one of the most criticized Apple accessories, receiving flak for a price tag of INR 1,800 when all it really is a microfiber cloth!
Also Read: The 5 Most Expensive Countries To Buy An Iphone, Guess Where India Stands
Summing Up
The new Apple iPhone Pocket is being dragged through every meme template known to mankind, and the internet is both amused and unimpressed with it. With a design that rivals a sock and a price tag that can easily be a month’s worth of rent, it will be interesting to see how this new accessory will sell in global markets.
So whether you love the iPhone Pocket, dislike it, or simply enjoy watching Apple get roasted for it, one thing’s for sure – our phones are now officially more stylish than most of us. If this is the style you’re going for.
