In today’s fast-paced world, online shopping continues to evolve rapidly. In the past, product deliveries often took a week or longer. However, Amazon revolutionized the way we shop by introducing Amazon Prime, a membership service that allows deliveries within one to three days. As the demand for quicker deliveries grew, various brands embraced the concept of quick commerce, enabling delivery in as little as 10 to 20 minutes. Services like Zepto, Swiggy Instamart, and Blinkit now offer everything from groceries to electronics right at your doorstep within half an hour. Amazon has now expanded its 10-minute delivery service to Mumbai, following positive feedback from customers in Bengaluru and Delhi. With Amazon Now, users can order a wide range of everyday items, such as groceries and personal care products, that will arrive in minutes.
To support this service, Amazon has established over 100 micro-fulfilment centers in these cities and plans to expand further as demand grows.
Samir Kumar, VP and Country Manager of Amazon India, recently discussed the impressive progress of Amazon Now, which was launched in Bengaluru earlier this year. This service delivers essential items in just 10 minutes, and its popularity has surpassed all expectations, with daily orders increasing by 25% each month and Prime members significantly increasing their shopping frequency once they start using it.
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What To Know About Amazon Now
Amazon Now operates through strategically placed micro-fulfilment centers, compact facilities that utilize advanced technology for quick deliveries. These centres are strategically located near customer neighbourhoods to enhance delivery efficiency. They also employ inventory systems that optimize product placement based on local demand patterns, ensuring a smooth ordering and delivery experience within minutes.
This rapid delivery service leverages a wide range of daily essentials from various sellers while maintaining Amazon’s commitment to safety, transparency, and reliability. Plans are in place to expand Amazon Now to additional neighbourhoods in Bengaluru, Delhi, and Mumbai, with further city launches planned.
To check if Amazon Now is accessible in your area, simply open the Amazon app and look for the ’10 mins’ icon on the top banner. If available, you can easily browse everyday essentials, make your selections, and place an order for swift delivery.
