Traveling is a remarkable experience that offers a sense of freedom and personal growth. In the past, solo travel was often seen as primarily a male hobby, but today, women in India and around the world are stepping out of their comfort zones to explore the beauty of life through solo adventures. According to Agoda, a leading global booking platform, women travelers are becoming a dominant force in the travel industry, responsible for 82% of travel decisions worldwide. Their recent survey highlights distinct trends among women’s travel preferences in Asia, indicating that female travelers are shaping their holiday plans differently than their male counterparts.
The report shows that 60% of women in Asia are keen on discovering lesser-known, culturally rich destinations. Leading this trend are women from India and Indonesia, with 80% and 69% respectively expressing a desire to explore new places that offer unique cultural experiences.
Additionally, group travel is popular among women, with 40% of Asian women preferring to travel with family, compared to only 28% of men. This trend is particularly strong in Indonesia, where 68% of women favor family trips, highlighting the importance of spending quality time with loved ones across generations. Traveling with friends is also a priority for many women; for instance, 29% of Japanese women and 25% of Indian women choose to travel with their friends.
Women Are Also Enjoying Family Trips And Short Trips
While group trips are favored, solo travel is gaining traction among women as well. Despite men still taking more solo trips (24% of men compared to 15% of women), there is a noticeable rise in women choosing to travel alone. Women from Hong Kong and Thailand are leading in pursuing solo journeys.
Furthermore, reports indicate that 62% of women aged 18 to 25 are interested in solo travel as a way to step outside their comfort zones.
Research also suggests that women are increasingly opting for short trips more frequently instead of long annual vacations. An industry report shows that the proportion of women taking two trips in the first quarter of 2025 has surged to 35%, up from just 18% in early 2020. This shift indicates that women are seizing opportunities for getaways during long weekends and off-peak times rather than waiting for a single long holiday.
Agoda’s findings emphasize that catering to women’s travel trends goes beyond just good service; it has become a fundamental aspect of the contemporary travel economy.
